Nescafe 3in1

Vintage bike builders

Digital campaign created for Nescafe 3in1 in order to inspire and generate organic brand talk in the bikers community.

The web series focused on 3 well known romanian bike builders and their challenge to create the ultimate two wheels masterpieces.

The series overachieved the objective, becoming the talk of the 2013 Bike Fest (the biggest romanian bike event).