Automobile Club of Romania

A digital campaign that turned the everyday selfie in a life saver, winning Bronze in Promo & Activation in Cannes Lions 2015.

#seatbeltb00bing

Digital campaign created for Automobile Club of Romania meant to convince drivers to wear the seatbelts.

#seatbeltb00bing transformed the selfie into a powerful “weapon of attraction” and got the message of the campaign out to more than 7.000.000 Romanians and was also acclaimed by international press like CBS, GQ or Euronews.

The campaign was also awarded 2 Silver Drums in the Digital and Mobile categories in Golden Drum 2015.